Sales meetings can be good or they can be disasterous. Don't be underprepared for one or you may just lose a client altogether
A sales meeting is designed to either get the prospect to buy what you are selling or get them to a point of saying, "Yes we will work with you." Here is one thing you can do at a sales meeting to help the prospect say yes.
This biggest reason that a sales meeting goes south and the salesperson leaves with a no is because there were to many executives at this meeting. If you can limit the number of people at the sales meeting, the chances of having many differing opinions about what you are selling drops. It goes without saying that this is what you want.
Try to get one or two buyers at the sales meeting and then let the enthusiastic buyers go back to their peers about the product if they have too. That way you have people on the inside acting as sales reps for you, instead of having to convince everyone at the sales meeting.
Try this out and see if your sales meetings don't get more effective.
Saturday, December 02, 2006
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