Wednesday, September 27, 2006

Are you having a hard time getting in to see new clients?

Here are a few tricks I used to get in to visit with new clients and make a sales meeting.

I really wanted to do business with this book binding company and I knew that I had to win a tough nut over in HR. After months of stopping in the office trying to get the HR director to meet with me, I thought to myself that I am smashing my head against a bunch of bricks. This was my big elephant, my new client. This was the sales meeting of the century for me. All I had to do was to figure out how to do that. I left the office with my head down and as I walked to my car I saw her leaving in her brand new Volkswagon Bug. Then I got an idea.
I ran down to the store and bought a miniature model of that same Bug. I put a note inside the passenger seat of the car. The note said, "I don't mean to be a bug, but you need to hear the plan I have to save you labor costs."
I ran back to my office chuckiling. At the very least I was having fun now with this client and not just getting no's all day. Yet I still hoped for the sales meeting with this client.
Sure enough, the next morning this potential client called me for the first time and asked me to stop by for a sales meeting later in the week. I was astounded. A little humor and creativity got me through the door, when all my other efforts were for nothing.
What creative ideas can you use to get that client to make a sales meeting with you?

Here are some more ideas that you might like.

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Tuesday, September 26, 2006

How effective are your sales calls?

What is the hardest part of working in sales? It is not getting motivated to get out on the street and start knocking on doors. It is making sales calls. How to make good sales calls is one of the harder concepts to grasp in this dog, eat dog world.

So what is a good sales call? First, do not ask the potential client if this is a good time to talk. They will let you know if it is a bad time, and often they will make that very clear, very fast. Get right to the point of the sales call. If you start the conversation by trying to break the ice, the potential client will most likely think of your call as a time waster.

Second, have concrete proof of companies or people that you have helped in the past. Nothing works better in a sales call than being able to prove how you assisted company X, and it looks like you could do the same thing for the potential client. Tell them this! This is information they can assimilate and use immediately. You are pulling in a potential client by giving them ideas of how you can help them. This often leads to a sales call at the client’s office.

The third point, when making a sales call is to have a date already in mind to meet with the potential client. Do not ask them when would be a good time to visit. Often they will tell you that there is never a good time to call. Have a back up date if the first one you offered would not work out.

Remember that you have to be the one in control of the sales call. The prospect will be only too happy to take over the conversation and quickly steer it to a “no” and hang up. Be strong, it can be intimidating at first, but the more sales calls you make the better you will get.

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Monday, September 25, 2006

In sales, one of the things you never do is walk away from the customer without asking for the order. You would not believe the sales plans of some people. They think that if they were to walk into someone's office with a good looking suit on and a flashy smile, that they automatically should get the sale.
Not so!
You must always ask for the order. You will get more sales and show that you want thier business. Many people like this, it shows initiative. Something many clients look for in a sales person that they want providing thier service.
The second thing to do while in the office of a client is to try and think of over selling to the individual. If you can give the client more than they ask for-you got a client for life!
Thinking about these things and the clients needs are what will make you stand out from the pack.
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Does your day usually start like this: you get to the sales office, have some coffee with the secretary, plink around ar your desk for a little while and then finally hit the road to see what sort of business you can scrape up off the bottom of a rock?
It doesn't have to be that way. Prospecting for sales is something that you should do every day, no matter how much or how little business you have. It keeps the pipe full.
You see, the idea is to talk to say twenty people, this is you prospecting by the way. Out of those twenty people, 2 might be interested in what you have to say and the rest might consider later. Out of those two , one will be a sale. If you know your numbers than your prospecting won't be such a headache and you will feel confident about what you are doing each day.