How well do you know your clients?

It is one thing to make a client and then provide them with what they ordered on time and maybe even over-deliver. It is another to know their birthday, the names of their children, how they spend their time outside of work, well...you get the point.
Nothing says, "I'm taking an interest in you," like knowing some of these things.
The benefits of doing this are two-fold.
First, it is obvious that you care, at least to some degree, about the client and can recall certain facts about them. This is all well and good but if you come across as though the only reason you know these facts and bring them up is because you want more money from them, well...it's going to show.
If you can bring up this information a little at a time and in a passing conversation, then you've got the right idea. You need to be subtle and it's even better if you actually do care about what is going on in your clients life. Just remember, if you treat them more like friends then a source of income, then you will create a win-win situation. This sort of attitude will keep your clients coming back.
If you like these ideas, then scroll down a little further to buy for more information on where you can get more of my writings.